- May 21, 2020
Channel: Discovery Channel, Discovery+
Client: RAW / Discovery
Date: Summer 2020
The fishing industry has been hit by hard times, from lower numbers of fish to fewer jobs. Now, a group of fishermen hit by the recession are doing something about it. Following the lead of brash but experienced skipper Johnny Johnson Junior, they travel to international waters to capitalise on lucrative fisheries in this compelling series. Late in the North Atlantic bluefin season, Johnny and fellow skipper Dan Smith battle storms and a federal quota to bring home monster tuna and a paycheque. But as tensions flare with other crew members and engine failures cause havoc, life at sea is never easy in the fierce world of commercial fishing.
Holey & Moley were commissioned to help develop and style the series; creating an evocative brand and following this style through the many graphic sequences.
This included Titles Branding, Lower Thirds, Explainer Graphics and Map Sequences. The special ‘mini series’ required sophisticated 3D explainer graphics to help communicate the fishing tactics and challenges faced by the team. Topographical bathymetric maps featured to show migration and fish movements through geographic sea beds, and how this impacted on fishing manoeuvres. Tuna are smart, make no doubt about it! …so the graphics had a real challenge to show just how clever and intuitive these masters of the ocean really are. Accurate 3D models of the boats were modelled, right down to the lines and reels, to ensure the detail of each challenge could be clearly communicated in ways that cameras would find impossible.
- 3D Design
- Titles Sequence