Find It Fix It Flog It follows Henry Cole and Simon O’Brien as they travel the UK uncovering forgotten objects and transforming them into profitable, reimagined pieces. We partnered with the production to craft a cohesive motion graphics package that could live seamlessly across a high-volume, repeatable broadcast format.
Holey & Moley were commissioned to design a suite of title sequences/ stings, and on-screen graphics (astons) that would define the show’s visual identity while supporting clarity, consistency, and storytelling across every episode. Our challenge was to create a system that felt distinctive and characterful, yet robust enough to scale.
Our creative approach was rooted in the tone of the series — practical, hands-on, and quietly optimistic. We developed a visual language inspired by workshops, barns, and industrial spaces, combining tactile textures, earth-toned palettes, and mechanically influenced typography. The animation style was deliberately grounded and integrated, using snappy transitions, subtle reveals, and clean editorial motion to complement the live action rather than compete with it.
Technically, we combined Adobe After Effects, 3D tracking, and compositing techniques with degradation and erosion effects to give the graphics an authentic, lived-in quality. Aston templates were designed as flexible, reusable assets — ensuring key information could be delivered clearly while remaining fully embedded within the brand.
The result is a motion graphics system that feels honest, functional, and enduring — perfectly aligned with the programme’s ethos. As a format, Find It Fix It Flog It continues to deliver strong performance and repeat value, helping to popularise upcycling culture while reinforcing the appeal of accessible, craft-led factual television.
This project reflects Holey & Moley’s strength as a motion graphics studio specialising in broadcast branding, titles, and scalable design systems — and we look forward to building similarly characterful, format-driven work with future collaborators.
Looking for a creative partner who can shape bold, story-led visual identities? Discover how we work as a leading motion graphics company, crafting distinctive branding, titles and visual worlds for broadcast, streaming and beyond.
