Date: Spring 2021 Format: Brand Animation, Short Film and Explainer
SHIMPAC® Systems products, produced by an independent British company and developed by industry expert engineers, are the fully compliant solution to seating and levelling street and construction ironwork. SHIMPAC® Systems products are approved for use by highway, port, airport and rail operators as well as water authorities, communication companies and utilities companies. SHIMPAC® products ensure that ironwork installations and repairs last years without further attention.
Holey & Moley were commissioned by Shimpac to create brand animations that help to explain how their system works and conceptually visualise the integral nature of their product. These animations then featured in marketing, expos and the companies website. Used as a key marketing tool, the 3D animations used data realisation, motion capture, tracking, particle simulations and a multimedia workflow to bring together conceptual visualisation and technological grounding.