Channel: Channel 5
Client: Outline Productions
Date: Spring 2015
Employers face a yearly bill of around £9billion for sick pay, with as many as 960,000 employees on sick leave for a month or more each year. One in three Brits admit to pulling a ‘sickie’ from time to time, but there are a group of people who take a duvet day to the extreme. This cutting edge show exposed Britain’s biggest sick note skivers; telling stories that would both shock and annoy.
Holey & Moley were commissioned to brand this Channel 5 ‘season special’ integrating transitions and branded sting sequences to punctuate and style the programmes content. A distinctive series grade was designed and applied, helping to add an evocative and investigative feel to the style of the show.
The brand logo was integrated into the specialist shot live action; using 3D camera tracking and reflected distortion effects to evoke a sense of observation and espionage. This technique was then applied to a variety of specialist shot surveillance equipment examples including; Camera’s, Binoculars, Film and Video cameras.