Project: “When its Raining were Singing”
Format: TV Commercial Campaign
Client: Wessex Water
Date: Spring 2023
Following the success of our commercial for Wessex Water “There at every turn” Holey & Moley were commissioned to produce a set of television commercials to reinforce a market awareness campaign for Wessex Water. The primary aims were to engage with target customers and proactively respond to the challenges of the new C-MeX survey, environmental issues, social media influences and promote a positive, active message about who Wessex Water are, their values, ethos and responsibilities.
The commercials engaged with Wessex Waters’ slogan “For You, For Life” and this resulted in a new awareness campaign “When its Raining were Singing“. This concept focused on the modern challenges facing so many families of reducing water waste and consequently costs, to help lower budgets and protect our rivers and environment.
The sequence required a variety of filming techniques and visual effects, from chroma green-screen, water jets, rain simulations, 2d animation, 3d animation, camera tracking composites, props and rigs.
The sound design was mixed by Holey & Moley including Foley, Samples, SFX and Music beds.
The main feature commercial was edited to form shorter versions to feature across tv broadcasts and social media campaigns.
The campaign was conceived with the excellent T&S Advertising, whom collaborated with the storyboarding and conceptualisation of this project.
Wessex Water are a water and sewerage company who provide essential services to 2.8 million customers across the south west of England. As the top water and sewerage company in Ofwat’s customer service league table for six consecutive years, Wessex Water are recognised by these regulators as one of the leading water and sewerage companies in England and Wales.
Wessex Water play a critical role that goes beyond providing an essential public service. They aim to help tackle the climate emergency, support the community they serve and contribute to the growth of the UK economy, consequently this commercial campaign helps to raise awareness of this ethos.
