Channel: BBC Worldwide Client: Outline Productions
Date: Summer 2013
Six business whiz kids from around the world go to work undercover for a week at the bottom rung of a range of flagging businesses in an effort to re-energise them. After revealing their true identity, did they succeed in getting owners to implement radical changes and get business booming again?
Holey and Moley were commissioned to brand this exciting new international series. Iconic superhero moments were suspended in ‘bullet-time’ and then ‘parallaxed’ to form a hyper-real moment reflective of superheroes performing undercover. Each character was set in a scene which branded the series style; urban, minimalist, clean and epic.
Using parallax and animated tweening the characters were brought to life and cut in a modern graphic style. Titles, photography, branding and stings were all developed for the series.