Client: Betty / Bear Grylls Ventures / Electus
Date: Spring 2016
Bear Grylls: “Celebrities get injured on The Jump but if Mission Survive gets it wrong, people die”.
Following the award winning success of series one, Bear Grylls Mission Survive returns; in which seven celebrities are dropped into one of the most dangerous wildernesses on the entire planet – the South African bush. They will embark on a 12 day epic mission like no other. Only the courageous will survive this brutal expedition to the very end. They must trek over treacherous mountains, find and eat wild food, build shelter and make fire as they navigate their way to the coastline and safety.
From being suspended by rope from a helicopter, clinging to sheer cliff faces to navigating through scorched plains and eating Mopane worms; this is a heroic adventure through the unforgiving wilds of South Africa. Actor Neil Morrissey, Dancing on Ice judge Jason Gardiner, actress Michelle Collins, stage star Samantha Barks, former England footballer Stuart Pearce, actress Chelsee Healey and captain of Arsenal Ladies Alex Scott make up the team. After they are airlifted into the heart of the Bushveld, they head up to the peak of the Karoo mountain range where their epic adventure begins…
Holey and Moley were re-commissioned to design the identity for this award-winning series, including the branding used throughout the on-screen apparel. A sophisticated titles sequence was produced to profile each of the celebrity contestants and set the style for the graphic identity. Complex maps, break bumpers, astons, transitions and character stings were all expanded on this approach to help create a powerful distinctive primetime series.
Sound design and music for the series and its fantastic synergy with the graphics was produced by the very talented Alpha Dog Music.