Channel: Channel 4
Client: Hungry Gap / Iceland
Date: Spring 2017
Simon Rimmer presents the cookery show that makes meal times tasty and fun again for even the busiest families – “Eat the Week with Iceland”.
Holey & Moley were commissioned by Hungry Gap to develop and style this fresh new cooking series; creating an exciting brand and graphics package that incorporates the values of Iceland, Simon’s cooking ethos and the innovative approach of Channel 4. This included an extensive titles opening, menu titles, interstitials, set design integration, live-action, photography and integral graphics throughout the series.
Holey & Moley shot specialist graphics material ‘on set’ to help create a flexible “kit of parts” that could react to any menu, recipe or cooking approach in edit. The branding was designed to integrate into Iceland product ranges whilst also working as an onscreen motion graphic identity. Crib sheets, set design integration and both live-action and CGI were used to create a truly dynamic and versatile graphics package.