When the team behind Mine Rescue with Freddy & Juan set out to produce the sixth instalment of the hit series, they returned to Holey & Moley to redevelop a bold new visual identity that would capture the grit, scale and high-stakes reality of modern gold recovery and bring the drama of North America’s most challenging mines to life. The brief was clear: craft a distinctive graphical language for the series and translate it seamlessly across the title sequence, maps, and all supporting graphic assets.
Working closely with the production team, we defined a visual style rooted in the landscapes and machinery that define the world of the show. The deserts and forests in mining territories across North America, which included states from British Columbia and Idaho to the Yukon and further became our visual palette. From the abrasive textures of rock and dust to the metallic sheen of washplant machinery, every detail informed a look that felt raw, natural and authentic to the environment.
We began by creating the main title sequence, establishing the tone for the series. Inspired by the cinematic atmosphere of shows such as Yellowstone and Landman, the sequence blends rugged typography, granular textures and shimmering metallic elements to reflect both the harshness and allure of gold mining.
Across the eleven episodes, we extended this style through a suite of bespoke graphics. Our team produced detailed 3D models and renders of the washplant systems central to each story, allowing complex mining processes to be visualised clearly on screen. Stylised topographical maps guided viewers through each location, while historical photographs of the mines were brought to life through projection mapping, cinemagraphs and layered 2D parallax animation, adding depth and atmosphere to the storytelling.
Combining 3D modelling, simulations, visual effects, ink-bleed treatments and animation, the final graphics package delivers a cohesive visual identity that supports the narrative while elevating the series’ cinematic feel.
It’s a project that celebrates craft, collaboration and storytelling—and one that we’d be excited to evolve further as the Mine Rescue journey continues.
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