Date: Fall 2020 Format: Brand Animation and Explainer
Picocom empower wireless innovation by delivering class-leading technology and products. They form a semiconductor company that design and market Open RAN standard-compliant baseband SoCs and carrier-grade software products for 5G small cell infrastructure.
Holey & Moley were commissioned by Picocom to create brand animations that help to explain how their system works and conceptually visualise the integral nature of their product. These animations then featured in marketing, expos and the companies website. Used as a key marketing tool, the 3D animations used data realisation, motion capture, tracking, particle simulations and a multimedia workflow to bring together conceptual visualisation and technological grounding.
Working with the talented Wild Tuesday, Holey & Moley brought the fresh Picocom brand into motion; helping to enhance the iconic logo and brand palette into a versatile multimedia realm.