Channel: BBC One
Client: Outline Productions
Date: Autumn 2014
Up to 90% of Britons with licences rate themselves as good drivers. So how come road accidents cost the UK a staggering £15 billion annually and almost 750,000 of us are injured each year? We’re a nation full of people who think they can drive, but evidently a lot of us can’t. Dom Littlewood and Cherry Healey set out to tackle the nation’s bad driving habits. They’re going to attempt to transform the driving habits of two British motorists whose terrible driving is putting both themselves and the public at risk. The drivers have been nominated by their families, who believe they are accidents waiting to happen. Dom and Cherry ask one of the UK’s most experienced driving instructors to tackle the drivers’ ingrained faults in new and surprising ways.
Elsewhere in the show, Dom reveals the real dangers of bad driving when he joins the East Midlands Serious Collision Investigation Unit to discover how they bring criminal drivers to justice, and Cherry learns the truth about the serious risks we all run when we use our mobile phones in the car.
Holey & Moley were commissioned to help develop and style the series; creating a titles sequence which subsequently became a brand approach for the strand. Integrated into specialist live action shots the series brand was applied in various traffic contexts; bringing the everyday roadside environment right into the composited graphic brand. Both a grade and integrated graphic style was used throughout the programme to set a unique visual style that was both engaging and reflective of the core content.