Client: Swordfish Advertsising
Date: Spring 2015
SurePal is a medical injection device for Omnitrope with cartridges that require no reconstitution, or priming, and a sliding injection button that requires minimum force to operate.
Holey & Moley were commissioned by Swordfish Advertising to recreate the SurePal product line in true photo-real 3D, so that they could be used for visual brand development; including a new commercial promoting the ‘SurePal 15’ conception.
Holey & Moley created the 3D models as well as the effects, animation and music for the commercial; this involved intricate modelling of the SurePal product range with high quality texture and skinning, so that any point of view or animation could be developed; all immersed in a light reflective brand design.