Client: Betty / Bear Grylls Ventures / Electus
Date: Spring 2015
Eight celebrities face a 12 day survival mission unlike anything they’ve ever experienced before. To stay alive they must navigate impossible terrain, build shelter, make fire and eat food that nature provides. From abseiling down ferocious waterfalls, crossing perilous rapids, trudging through swamps and eating scorpions: this is an epic journey in the jungles of Costa Rica.
Holey and Moley were commissioned to design the identity for this exciting new series, including the branding used throughout the on-screen apparel. A sophisticated titles sequence was produced to profile each of the celebrity contestants and set the style for the graphic identity. Complex maps, break bumpers, astons, transitions and character stings were all expanded on this approach to help create a powerful distinctive primetime series.
Sound design and music for the series and its fantastic synergy with the graphics was produced by the very talented Alpha Dog Music.