Channel: Discovery+
Client: Double Act
Date: Fall 2022
When shark scientist Riley Elliott set out to find his next expedition partner, he didn’t post a job advert — he built a proving ground. Shark Academy, for Discovery+, follows eight recruits through an intense six-week selection process in Bimini, The Bahamas — the shark capital of the world. It’s part elite training camp, part natural history series, and part psychological endurance test. The toughest job interview in the world… and the only one that bites.
Holey & Moley were brought in as creative partners to shape the show’s full visual identity. From branding and titles to composite locators, lower thirds and visual effects, we built a graphic language that captured both the beauty of sharks and the pressure-cooker atmosphere of the academy.
Our creative approach fused cinematic natural history with the pace and tension of premium reality television. We developed a bold, high-contrast design system — sharp typography, restrained colour palettes and fluid, underwater-inspired motion that mirrored both shark movement and the shifting power dynamics between recruits. The titles sequence leans into drama and scale, positioning the series as high-stakes appointment viewing while grounding it in scientific credibility.
Information graphics were designed to feel purposeful and precise, supporting the science without slowing the narrative. Composite locators and data overlays integrated seamlessly into the footage, enhancing authenticity rather than distracting from it.
Shark Academy stands out for reframing shark storytelling — not as spectacle, but as skill, discipline and respect. We’re proud to have crafted a visual identity that reflects that ambition — and we’re ready for the next story that demands bold thinking beneath the surface.
Looking for a creative partner who can shape bold, story-led visual identities? Discover how we work as a leading motion graphics company, crafting distinctive branding, explainers, titles and visual worlds for broadcast, streaming and beyond.
