Project: “There at Every Turn”
Format: TV Commercial Campaign
Client: Wessex Water
Date: Summer 2022
Wessex Water are a water and sewerage company who provide essential services to 2.8 million customers across the south west of England. As the top water and sewerage company in Ofwat’s customer service league table for six consecutive years, Wessex Water are recognised by these regulators as one of the leading water and sewerage companies in England and Wales.
Holey & Moley were commissioned to produce a set of television commercials to reinforce a market awareness campaign for Wessex Water. The primary aims were to engage with target customers and proactively respond to the challenges of the new C-MeX survey, environmental issues, social media influences and promote a positive, active message about who Wessex Water are, their values, ethos and responsibilities.
The commercials engaged with Wessex Waters’ slogan “For You, For Life” and this resulted in the conceptual campaign “There at Every Turn“. This concept focused on a central ‘pivot’ – a circular motif that stayed constant from shot to shot. It takes us on a journey of water through the day; from a steaming hot shower in the morning through our daily routines and responsibilities to our ‘end of the day’ where Wessex Water will always be there “For You For Life”.
Each of the live-action shots were filmed to align perfectly; creating our ‘every turn’ – where the circular aspects align as we transform and transition through our narrative journey. Some shots required CGI composite, greenscreen, time-mapping, visual effects, grading and rotoscoping. Actors and Actresses were cast by Holey & Moley, and various camera crews setup up and directed to obtain the wide variety of shots. This included a large jib rig with focus pullers and sound. Mini sets were also created for the various specialist rigs, to capture the simple, clean minimalist theme.
The sound design was mixed and designed by Holey & Moley including Foley, Samples, SFX and Music beds.
The main feature commercial was edited to form shorter versions to feature across tv broadcasts and social media campaigns.
The campaign was conceived with the excellent T&S Advertising, whom collaborated with the storyboarding and conceptualisation of this project.
Wessex Water play a critical role that goes beyond providing an essential public service. They aim to help tackle the climate emergency, support the community they serve and contribute to the growth of the UK economy, consequently this commercial campaign helps to raise awareness of this ethos.