Client: Leap Productions / IHG
Date: Spring 2016 Format: Corporate Brand Films
Holey & Moley were commissioned by Leap Productions to create a series of animated features for “IHG” one of the worlds leading hotel companies.
The films were to feature in keynote presentations and conferences where IHG focussed on global issues such as ‘shaping the future’ and ‘responsible business’. Holey & Moley were commissioned to help design and shape the motion graphic presentations that could package and express the key themes live ‘on set’, this included a collaboration of graphics, projection and set design, where the motion graphics could punctuate the unique and evocative communications.
This featured ‘live projection mapping’ – where the graphics where projected onto a 3D set design, so the interactive nature of graphics, transitions and motion met with the true physical properties on set.
In some cases this meant producing ultra high resolution CGI sequences to project in 8K, high speed frame rates and even keynote interaction between stats, the set and the projection environment.
This conceptual workflow has spanned several years and conferences, with an ongoing creative relationship with both Leap Productions and IHG.