Channel: ITV
Client: Wall to Wall Media
Date: Spring 2018
Eight well-worn celebrities take part in a bold and unique experiment to find out if we really can stop the ageing process. Soap legend June Brown, actress Claire King, presenter Roy Walker, Eastenders stalwart Sid Owen, actress and presenter Sherrie Hewson, musician Shaun Ryder, astrologer Russell Grant and TV personality Sandra Martin have been subjected to scientific testing to discover how well, or badly, they are ageing, inside and out.
Holey & Moley were commissioned to help develop and style the series from conception; creating an evocative brand and following this style through the many graphic requirements.
This included producing a series of special effect ‘age morphs’ that showed the cast in their former glory and the effects their lifestyles have had on their faces; metamorphosised through the ages.
Transitions, editorial ‘kit of graphic parts’, branding and ‘lower third’ design were also incorporated into the distinctive graphic brand.
