Client: RAW / Netflix
Date: Summer 2022
The Most Hated Man on the Internet tells the story of one mother’s mission against the self-styled ‘King of Revenge Porn’, after nude photos of her daughter are posted online.
Hunter Moore was a self-proclaimed “professional life ruiner” who found fame in the early 2010s by founding IsAnyoneUp.com, a notorious revenge porn hub. The site posted explicit photos of women and men, often without their permission and with devastating results. He built a cult following of those who hung on his every raunchy move. Featuring poignant, exclusive interviews with multiple women and men who fought to have their images taken down, law enforcement agents who worked the case and the crusaders who fought to take Moore down, this three-part series documents his comeuppance at the hands of the only force more fearsome than an army of internet trolls: a mother protecting her daughter.
Holey & Moley were commissioned to develop and style the series; creating an evocative brand and following this style through the many graphic (and visual effect) sequences. This included retrospective software platforms such as Google, FaceBook, Twitter, Windows and Apple (amongst many others) all authentically recreated in 2012 versioning & functionality – when our story unfolds.
It also meant creating a full functioning “IsAnyoneUp” website, but crucially this had to be completely rebuilt so that not only did it reflect the functionality and layout of the retrospective real site, but that every single person featured had to be swapped for actors and actresses that had been commissioned to become the site content – all with total agreements and permissions for what we were doing, trying to achieve and of course expose. This was a mammoth effort, to ensure no one whom suffered to the consequences of Hunter Moore (or the IsAnyoneUp platform) were re-exposed to this shocking story, but that it could be told authentically and to ensure society understands th gravity and impact this story had on peoples lives.
This required the graphics approach to be sensitive to the subject matter and personalties, whilst revealing the shocking truth with authentic recreation and storytelling through visual effects and graphic sequences. This consequently meant that Holey & Moley had a significant impact on the narrative and content of the series throughout, due to the integral nature and quantity of graphics.
Ranging from authentic retrospective: Social Media Platforms, Messaging services, Email, Desktop Computer Platforms, Streaming Sites (such as YouTube) and various key Websites. These were not only created for live-action location filming but also CG integration into the editorial; allowing for extreme close-ups, wide shots, intercut platforms and their interactive functionality creating narrative visual storytelling, from ‘over-the-shoulder’ scene setting to fast-cut atmospheric montage sequences.
All content that showed explicit visuals had to be ‘censored’ at these various shot sizes, dynamically reacting to the level of close-up frame size whilst also trying to show the shocking nature and graphic expose of this controversial story.